Business Destination: Finland
2015 has been a very busy year for Nutmegger PR. From developing social strategies and digital communications plans to translating texts for businesses entering the Finnish market and delving into more graphic design work; we’ve absolutely kept ourselves busy. The remainder of 2015 promises a busy schedule with plenty to do, but before we get into too much of that, we’d like to first talk about some work that we’ve been doing with a very exciting client: Amcham Finland.
Amcham Finland is a dynamic and fast-paced non-profit organization that is completely member-funded. They’re led by their inspiring CEO, Kristiina Helenius, who took the Amcham Finland reigns in 2007 and has expertly led this Northern European business hub and its staff of about 20 to new heights and continues to grow their member-network while boasting a 90% retention rate. Some of their most recognizable members include Stora Enso, Kone, Fiskars, Wärtsilä, & Nokia – some serious heavy hitters not only within Finland, but on a global scale too. It’s not all about the ‘big boys’ with Amcham though. In fact, with members spread out across more than 20 different industries of business; Amcham is one of the most diversified and international organizations for business growth and development that has yet to even reach its full potential.
Recently, Amcham Finland struck a deal with Nutmegger PR to help develop and implement a communications strategy to focus on their US operations that began in Autumn 2014. This broad project has taken the first steps in promoting Amcham Finland’s American members, with the goal of growing their US member-base and to encourage more North American companies to test the Nordic business waters. That brings us to purpose of this post – to brag up our client (Who, BTW, is awesome. In case you hadn’t figured that out yet.), and to show off the first of what will probably be four infographics that we will be creating and releasing between now and the end of 2015. It may not look like much, but it’s brief, to the point and helps to provide a little bit of insight as to why Finland is an excellent ‘Business Destination’.