If you were to walk into any pre-school and show children the logos of some of the most well-known and visible brands in the world, you may walk out feeling rather surprised. If you’re like me, and you have a six year-old that has been able to pick out the Disney logo since he was two, then this may not surprise you at all.

It wasn’t that long ago that most children didn’t begin to recognize and associate logos until their elementary school years; somewhere around seven to eight years-old. This isn’t the good old days though. This is the 21^st century and with the world being what it is today, more and more companies are focusing their marketing efforts on the future consumers of the world – AKA children. Although they are barely able to read the alphabet; children are able to recognize and identify logos at a young age primarily through their ability to distinguish colors and simple shapes. So why is it so important to consider these when executing your company’s branding strategy? Well, because it could be the difference between winning big and missing out.

What feelings do you want your consumers to have when they look at your logo? Which colors best represent your company’s mission and values? These are just a few questions to always consider whether you’re planning your first logo, or revamping your image.

Want to know what your color choices say about your brand? Check out this awesome infographic, courtesy of Column Five Media.